White Hat SEO: The Definitive Guide

Andrew Strassmore
Andrew Strassmore
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Updated: 01.12.2022

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This type of SEO involves creating high-quality content and building relationships with other websites in order to boost your rankings on search engine results pages (SERPs). And because Google rewards these types of efforts, you'll enjoy better visibility in the long run. So don't take the easy route and risk getting penalized by Google - stick with White Hat SEO and you'll be much better off in the end.

If you're looking for an ethical way to improve your website's search engine rankings, you need to know about White hat SEO. Unlike Black hat SEO, which focuses on gaming the system, White hat SEO is all about using best practices that will get you the results you want while playing by Google's rules. From keyword research to link building and other optimization tactics, we'll show you how to optimize your website for maximum success. So, what are you waiting for? Get out there and start implementing White hat SEO today! You won't regret it!

With white hat SEO, your website will benefit from organic growth that lasts for the long term. Not only does it help ensure sound rankings on search engine result pages (SERPs), but it builds trust with potential customers as well. White hat tactics such as keyword research, content optimization and link building create a solid foundation for SEO success that will help you maintain your rankings even in the face of algorithm changes. And since trust is essential to online success, white hat SEO is the only way to go if you want to build credibility with your target audience

Keyword Research

If you're into SEO or just marketing in general, getting a good handle on keyword research should be right up your alley. It's a process of finding and analyzing the search terms that people are putting into search engines, so you can use that data to accomplish your goals. Whether it's optimizing content for a SEO campaign or using those search terms to better understand what your target market is looking for, taking the time to do some solid keyword research will go far towards helping you deliver great results. Plus, you'll also get valuable insight into the popularity of certain queries, their ranking difficulty and more - which gives you even more information to work with. So if you want to kick-start your next SEO or marketing campaign - make sure to spend some time doing your keyword research. It's worth it.

Creating High-Quality Content

When it comes to high-quality content, there are some key elements that can’t be overlooked. It needs to be comprehensive, useful, helpful and educational. Plus, the content should be accurate and answer the searcher’s query in the best way possible. That's how you know your content is hitting its marketing goals!

Now if your primary focus is getting more social shares, then sure a bunch of shares would indicate your content is doing well. But for some other businesses where leads are their main objective, getting tons of Facebook shares wouldn't mean much if those people don't convert into leads. So you should always be aware of what the overall goal is for each piece of content - whether it's shares, leads or something else. That's how you can measure success!

Bottom line: make sure your content is hitting its marketing goals and providing the desired result. Otherwise, all that hard work creating content might be for nothing. So what are you waiting for? Make sure your content is up to par and watch it perform!


You can do everything right and still not rank highly in Google. That's why you should never rely on organic traffic alone. To get your content out there and seen by the people who are actually interested, you need to use additional channels.

Copywriting teasers that include relevant keywords is one of them. It's also a great idea to create social media posts using those same keywords. And don't forget about emails! Craft some messages and A/B test them to see what works best with your audience. Finally, make sure all the links in your content are working properly so it doesn't lose value or credibility.

But the one thing you can't forget about is external linking. That's where you need to get creative and put in a bit of effort. Ask your business partners or industry-related sites to link to your content. Offer guest posting opportunities on websites that have similar audiences as yours, or even better - pay for native advertising! It will help promote your content so more people visit it and share it further down the line. That's all there is to it - now go make some SEO magic happen!


Rank tracking can give you a better understanding of where your content is ranking in search engine results—and how much it’s moving up or down over time. With the right tools, you can easily track keywords, SERPs, and even competitor rankings to gain clarity on what’s working and what isn’t.

However, it's important to remember that SEO takes time before you start seeing meaningful results. It's important not to get discouraged if your page doesn't rank highly immediately after posting content. You should schedule periodic analysis of the data and optimize accordingly based on the results. This will help you discover which strategies are working best and which need to be tweaked or discarded completely.

Using a rank tracker can make it much easier to accurately track rankings and understand how your content is performing in search engine results. It's a great way to get an overview of the effectiveness of your SEO strategy over time, and helps you ensure that you're heading in the right direction with your content. With this data, you'll be able to see which tactics are yielding the best results for you and use them as a guide for future optimizations.


So don't settle for anything less than White Hat SEO - it's the best path to lasting success on the web. With our Definitive Guide, you'll be able to master the basics and start seeing results right away.

Andrew Strassmore

Chief Marketing Officer

Visits: 84

Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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