What is Quality Score in Google Ads and How to Improve It

Andrew Strassmore
Andrew Strassmore
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Updated: 01.12.2022

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Quality Score is Google’s way of measuring the relevance and quality of your ads. It takes into account factors such as landing page experience, historical click-through rate (CTR), ad relevance, and more. Each of these components is given a numerical score from 1 to 10, with 10 being the highest score. The higher your Quality Score, the better your ads will perform in terms of impressions and clicks, which can result in lower cost per click (CPC).

Quality Score Google

Google Ads is a complex platform with many components that work together to create your advertising campaign. One of the most important aspects of your campaign is Quality Score. This metric determines how likely it is that someone will click on your ad and how much you will pay for each click. In this blog post, we will explain what Quality Score is and how you can improve it!

Improving your Quality Score requires an understanding of how each component impacts your overall rating. Here are some tips for improving each element:

  • Landing page experience: Make sure that you use relevant keywords on your landing page and that it is optimized for mobile. Additionally, ensure that it is easy to navigate and has a clear call-to-action (CTA).
  • Historical CTR: Test different versions of your ads to find which ones are performing the best. Track your results over time to make sure you're optimizing your campaigns for higher CTRs.
  • Ad relevance: Use relevant keywords in your ad copy and in headlines so that they match what people are searching for. This will improve both your Quality Score and click-through rate (CTR).
  • Targeting: Make sure you're targeting the right audience with the right message by selecting specific locations, demographics, interests, etc. A more targeted approach can lead to an improved Quality Score.

By following these tips and understanding how each component of Quality Score affects your overall rating, you can improve your ads and get the most out of your campaign. Good luck!

Andrew Strassmore

Chief Marketing Officer

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Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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