What is Guerilla Marketing? — Methods & Instruments

Samuel Monse

Samuel Monse

07.11.2022
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Updated: 10.11.2022

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Basics

Instruments

Guerrilla marketing is an advertising strategy that uses unconventional methods to promote a product or service. These methods can include stunts, social media campaigns, and grassroots marketing. Guerilla marketing is often less expensive than traditional advertising methods.

What is Guerilla Marketing?

Guerilla marketing is an unconventional approach to marketing that often relies on low-cost or even free tactics to generate attention and engage potential customers. Guerilla marketing can take many different forms, but it is typically designed to be interactive and memorable, often using shock value or humor to get its message across. While guerilla marketing can be an effective way to reach a large audience on a tight budget, it is not without its risks. Without careful planning, a guerilla marketing campaign can easily backfire, causing negative publicity for the company or brand involved.

Some common guerilla marketing tactics include street performances, flash mobs, and viral marketing campaigns.

Viral Marketing

Viral marketing is a type of online marketing that uses social media to generate interest and awareness for a product or service. Viral marketing relies on word-of-mouth promotion from satisfied customers to spread the word about a company or brand.

Viral marketing can be an effective way to reach a large audience quickly. However, it can also be difficult to control and may result in negative publicity if not done correctly.

Word-of-Mouth Marketing

Word-of-mouth (WOM) marketing is a type of online marketing that uses customer testimonials, referrals, and social media to generate interest and awareness for a product or service. WOM marketing relies on satisfied customers to spread the word about a company or brand.

WOM marketing can be an effective way to reach a large audience quickly. However, it can also be difficult to control and may result in negative publicity if not done correctly.

Testimonials

A testimonial is a statement from a satisfied customer that praises a product or service. Testimonials can be used in marketing to generate interest and awareness for a company or brand.

Testimonials are often used on websites or in other marketing materials, such as brochures or case studies. They can also be used in social media campaigns or in email marketing.

Referrals

A referral is a recommendation from a satisfied customer to their friends, family, or colleagues. Referrals can be used in marketing to generate interest and awareness for a company or brand.

Referrals are often used in social media campaigns or in email marketing. They can also be used on websites or in other marketing materials, such as case studies.

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