What is FMCG?

Samuel Monse

Samuel Monse

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Updated: 10.11.2022

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Fast moving consumer goods (FMCG) are a category of consumer products that have a quick turnover, meaning they are sold quickly and at a relatively low cost.


FMCGs are typically found in supermarkets and other retail outlets and include items such as food, toiletries, and beverages. Because they have a short shelf life, FMCGs need to be replaced frequently, resulting in a constant demand from consumers. This high level of consumer demand means that manufacturers must produce large quantities of FMCGs at a low cost in order to meet the needs of the market. As a result, the production of FMCGs is often automated and requires little human input.

FMCGs are important to businesses because they generate a lot of revenue. They are also important to consumers because they provide them with products that they need or want on a regular basis.

Some of the world's biggest companies are FMCGs, such as Procter & Gamble, Nestle, and Coca-Cola. These companies have built their businesses on the back of fast-moving consumer goods.

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