What is Distribution Velocity & How to Calculate It

Andrew Strassmore
Andrew Strassmore
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Distribution velocity is the measure of sales per point of ACV or PCV distribution. In other words, it tells you how well your product is selling when it's on the shelf (or available to customers).

Value of the Metric

What is distribution velocity? This question is often asked by business owners who want to get a better understanding of how well their product is selling. It's an important metric to track, as it can help you determine whether you need to improve your distribution strategy or not. Knowing your distribution velocity can also help you make more informed decisions about pricing and promotions. By understanding how your product is performing when it's on the shelf, you can create a successful sales and marketing plan that will improve your business's bottom line.

Distribution velocity is an essential metric for any business, and it can provide valuable insights into the performance of your product. By understanding how well your product sells when it's on the shelf, you can create a successful sales and marketing campaigns that will ensure your business continues to be profitable.

Improved distribution velocity also helps businesses build customer loyalty by delivering quality products consistently. When customers know that they can rely on your company to deliver the same quality product each time they purchase it, they are more likely to become repeat customers and spread positive word-of-mouth about your business. All in all, tracking your distribution velocity is an invaluable tool for optimizing both revenue and customer loyalty. It provides key insights into how effective a business’s distribution strategy is and gives them the information they need to make the necessary changes for success.

Calculation of Your Distribution Velocity

To measure your distribution velocity, simply divide the sales by the points of ACV or PCV distribution. This calculation will give you an accurate picture of how well your product is selling when it's available to customers. With this information in hand, you'll be better equipped to make decisions that will maximize your profits and increase customer loyalty.

distribution velocity

To keep track of your distribution velocity, it’s important to perform regular analysis of sales data and compare it with changes in ACV or PCV distribution. This will help you identify any opportunities or areas that need improvement in your distribution strategy, so you can focus on making adjustments that will result in improved performance. Additionally, it’s important to measure trends over time so that you can anticipate future changes in demand and plan accordingly.


Finally, don’t forget to communicate the results of these measurements with your team regularly so that everyone is aware of the current status of your product's distribution velocity. Tracking and analyzing this metric will help you create a better distribution strategy that will drive more sales and improve customer loyalty. Taking the time to measure your distribution velocity can have a huge impact on the success of your business, so make sure you do it regularly.

Andrew Strassmore

Chief Marketing Officer

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Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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