What is Black Hat SEO?

Samuel Monse

Samuel Monse

09.11.2022
to read

Updated: 01.12.2022

5/5 - (1 голос)

Medium

SEO

Table of contents

Share

Black hat SEO is any type of SEO that is designed to artificially inflate the search engine rankings of a website. This can be done through a variety of means, such as buying links, exchanging links with other websites, or even creating link farms. These activities are often considered unethical, and can get you in trouble with Google if you are caught doing them.

Black hat SEO is any type of SEO that is designed to artificially inflate the search engine rankings of a website. This can be done through a variety of means, such as buying links, exchanging links with other websites, or even creating link farms. These activities are often considered unethical, and can get you in trouble with Google if you are caught doing them.

There are a lot of "gray areas" in the world of SEO, but there are also a few tactics that should be definitely avoided at all costs. These black hat SEO tactics will get you in trouble with the search engines, and can even lead to your website being banned from their index. In this articles, we will discuss the most common black hat SEO tactics that you should avoid!

Content Automation: This tactic involves using a software program to generate content for your website automatically. This content is usually of poor quality and is not well-written or informative.

Doorway Pages: A doorway page is a type of web page that is created for the sole purpose of getting visitors to click on a link that leads to another website. These pages are often filled with keywords and low-quality content, and offer no value to the user.

Hidden Text or Links: Some black hat SEOs will try to hide text or links on their website by making them the same color as the background, using tiny font sizes, or placing them off-screen. This is done in an attempt to fool search engine crawlers into thinking that these elements are not there, and to try to get them to index more of the website than they actually should.

Keyword Stuffing: This is the act of filling a web page with an excessive amount of keywords in an attempt to manipulate the search engine rankings. This tactic is no longer effective, and can actually result in your website being penalized by Google.

Reporting a Competitor (or Negative SEO): This tactic involves sending false reports about a competitor to Google in an attempt to get their website penalized. This is a unethical tactic that can get you in trouble with Google, and should be avoided at all costs.

Sneaky Redirects: A sneaky redirect is a type of redirect that is used to deceive search engine crawlers into thinking that they are being directed to a different website than they actually are. This tactic is often used to try to get users to click on ads, or to redirect them to a website that is filled with spam.

Cloaking: Cloaking is the act of showing one version of a web page to search engine crawlers, and another version of the page to users. This is usually done in an attempt to trick the search engines into thinking that a page is more relevant than it actually is.

Link Schemes: A link scheme is any type of scheme that is designed to manipulate the search engine rankings by artificially inflating the number of links pointing to a website. These schemes often involve buying or selling links, or exchanging links with other websites.

Guest Posting Networks: A guest posting network is a group of websites that allow guest authors to post articles on their website in exchange for a link back to their own website. These networks are often filled with low-quality websites, and can get you in trouble with Google if you participate in them.

Link Manipulation (including buying links): Link manipulation is any type of activity that is designed to artificially inflate the number of links pointing to a website. This includes activities such as buying links, exchanging links with other websites, or even creating link farms.

Article Spinning: Article spinning is the act of taking an existing article and changing it slightly, such as by adding new sentences or paragraphs, in order to create a new article. This tactic is often used to create low-quality content that is filled with keywords.

Link Farms, Link Wheels or Link Networks: A link farm is a group of websites that all link to each other in an attempt to artificially inflate their search engine rankings. These farms are often filled with low-quality websites, and can get you in trouble with Google if you participate in them.

Rich Snippet Markup Spam: Rich snippet markup is code that is used to provide additional information about a website to search engines. Some black hat SEOs will add this code to their website in an attempt to spam the search results.

Automated Queries to Google: Automated queries are any type of program that is designed to automatically send requests to Google. This can include things such as bots that scrape website data, or programs that automatically generate targeted traffic.

Creating pages, subdomains, or domains with duplicate content: Creating multiple pages, subdomains, or domains with the same content is a form of spamming that can get you in trouble with Google.

Pages with malicious behavior, such as phishing, viruses, trojans, and other malware: Any page that is designed to harm users or their computers is considered malicious. This can include things such as phishing pages, sites that distribute viruses or malware, or even trojan horses.

Search by letter

Useful articles once a week

Subscribe to our newsletter