How to Optimize Your XML Sitemap for Greater SEO Success

Andrew Strassmore
Andrew Strassmore
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Updated: 01.12.2022

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If you're not familiar with XML sitemaps, they are essentially a way to tell Google and other search engines about all the pages on your website. This helps ensure that your site is properly indexed and that all of your pages receive proper credit for their SEO value.

Key Factors

When it comes to optimizing your XML sitemap for better SEO results, there are a few key elements to consider. First, you'll want to ensure that all of the URLs on your site are included in the sitemap. This includes not only the homepage and main pages of your website, but also any other internal pages such as blog posts or product pages. You should also make sure that all of these URLs are properly formatted and that their priority level is set appropriately.

Including Relevant Pages

In addition to ensuring all relevant webpages are included in the sitemap, you'll also want to pay attention to how often each page is updated. If certain pages on your site do not change very often (such as an “About Us” page or a contact page), you should set their priority level to low in order to avoid wasting unnecessary crawl time. On the other hand, if you have pages that are updated often (such as a blog or product catalogue) then you should set their priority level to high.

Constant Updates

Finally, it's important to note that your XML sitemap is not a “set it and forget it” tool; you will need to review and update your sitemap regularly as changes occur on your website. This will help ensure search engines are able to find all of your relevant content and index it properly. Additionally, when creating new content, be sure to add it promptly to the sitemap so that search engine crawlers know where to look.


In conclusion, optimizing your XML sitemap can be an effective way to ensure that search engines are properly indexing all of the pages on your website. By including all relevant URLs and setting their priority levels appropriately, you can help ensure that your content is being seen by the right people. Additionally, it's important to regularly review and update your sitemap as new content is added or existing content is changed. Doing this will help ensure that search engine crawlers are able to find and index all of the relevant webpages on your site for maximum SEO success!

Andrew Strassmore

Chief Marketing Officer

Visits: 63

Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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