How to Increase Your First-Time Deposit Conversion Rate?

Andrew Strassmore
Andrew Strassmore
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FTD conversion is calculated by dividing the number of unique visitors by the number of first time deposits.


In the online trading, gaming and gambling industries, first-time deposit (FTD) conversion is a widely used metric to measure acquisition success. While there are many factors that influence FTD conversion rate, we will discuss three key strategies that can help increase your rate: improved user experience, effective targeting and compelling offers.

UX Improvements

First, improving user experience is critical to success in acquiring new customers. Creating a seamless on-boarding process that is easy to navigate will help ensure maximum FTD conversion. Additionally, personalizing the user's experience based on their interests and preferences can further increase your FTD rate. This may include tailoring offers and promotions, highlighting key features or providing demonstrations for specific products/services.

Relevant Targeting

Second, an effective targeting strategy helps to focus resources and efforts towards those who are most likely to make a first-time deposit. By leveraging data from previous campaigns, we can identify high-value audiences and target them with relevant messaging across multiple channels. We should also use retargeting techniques to reach out to users who have already shown interest in your product/service.

Compelling Offers

Finally, compelling offers and promotions can be a powerful way to stimulate FTD conversion. Offering incentives such as free trials, discounts or loyalty rewards may encourage users to take the first step in making a deposit. It is important to remember that each offer should be tailored to a specific audience and constructed in such a way as to maximize its impact on FTD conversion rate.

By focusing on user experience, targeting and offers, you can increase your FTD conversion rate significantly. With the right strategies in place, you will be able to acquire more customers without sacrificing acquisition costs.

Andrew Strassmore

Chief Marketing Officer

Visits: 34

Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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