Top 10 Digital Marketing Courses For Beginners and Experts
What is Digital Marketing and Why is it Popular?
Digital marketing refers to the use of digital channels and tools, such as search engines, social media networks, email campaigns, websites, mobile apps and other platforms, to promote products or services. It is different from traditional marketing because it takes advantage of existing technologies and devices in order to reach potential customers quickly and effectively.
Digital marketing has become increasingly popular in recent years as businesses look for ways to better engage with their customers in a cost-effective manner. Digital strategies allow businesses to target specific audiences more precisely than ever before by utilizing data gathered through various online channels. Additionally, digital marketing can be highly measurable; businesses are able to track which strategies are working best and optimize their approach accordingly.
What Is the Average Salary for a Digital Marketer?
The average salary for a digital marketer can vary significantly depending on experience, skillset, and geographic region. According to the Bureau of Labor Statistics (BLS), the median annual wage for advertising, promotions, and marketing managers was $133,380 in 2021. The ever-changing landscape of digital marketing makes it difficult to determine an exact average salary for digital marketers; however, based on employer job postings and data from Glassdoor the estimated national average salary for a digital marketer is approximately $60,241 per year or roughly $33.67 per hour.
Experienced Digital Marketers with expertise in SEO/SERM strategies, content creation and curation, email automation, lead generation campaigns and other advanced tactics typically earn higher salaries than their less experienced counterparts. Salaries also often depend on the type of industry that a particular Digital Marketer works in. For example, those who work in software or technology related fields tend to command higher salaries than those who work in more traditional industries like finance or hospitality.
The average salary for entry-level roles range from $39k to $60k per year while mid-level positions range from $54k to $85k annually. Senior Digital Marketers who have several years of experience can make anywhere from $70k to as much as six figures depending on their expertise and abilities. In addition to base salaries which are offered by employers and agencies alike, many Digital Marketers opt for bonus structures or commission-based compensation based on performance metrics such as ROI or website traffic volume increases.
Furthermore, freelance Digital Marketers may set their own rates depending upon their individual level of experience but typically make between $30 -$800 per project; however some high demand professionals working with large corporations may charge considerably more if they are able to negotiate their fees upfront. It’s advisable for all aspiring digital marketers to stay abreast of current trends and technologies within the field so that they can remain competitive when bidding on clients’ projects down the road.