NFT Marketing in Action: Top 10 NFT Brand Integrations

Andrew Strassmore
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Updated: 06.11.2022

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It's no secret that the world of marketing is always changing and evolving. And just when you think you've got a handle on the latest hot trend, something new comes along to shake things up. That's why it's important to always be on the lookout for new opportunities, and that's exactly what the nft boom in 2022 provides.

NFTs, or non-fungible tokens, are a new type of digital asset that is quickly gaining popularity. And as more businesses begin to explore the possibilities of nft marketing, there will be plenty of opportunities for savvy marketers to get in on the action. From developing nft-based loyalty programs to creating nft-powered experiences, the possibilities are endless. So if you're looking for a new way to stand out from the crowd, nft marketing is definitely worth exploring.

In 2022, it is estimated that the NFT market will be worth over $12 billion. This provides a huge opportunity for businesses that are able to capitalize on this growing trend. Meanwhile, some sharks of the business already actively use NFT for marketing purposes. In this article we are going to show you top 10 NFT marketing cases of brand integrations. Stay tuned!

Nifty Gateway x Samsung

Nifty Gateway will be partnering with Samsung to bring NFTs to the Galaxy S21 Ultra. This is a big deal because it opens up the world of NFTs to a whole new audience of potential collectors and investors.

The partnership will allow users to buy, sell, and trade NFTs directly from their Samsung phone. This is a major development because it means that NFTs are no longer just for people who are already familiar with cryptocurrency and blockchain technology.

The integration will also make it possible for users to store their NFTs on their Samsung phone. This is a big step forward in terms of making NFTs more accessible and user-friendly.

BMW Engine Sound NFT

We all know the sound of a BMW engine. It's that throaty rumble that lets everyone know you mean business. But what if that sound could be digitized and turned into an NFT? That's right, BMW is now selling the sound of its engines as an NFT. The file comes in MP3 format and can be played on any device, so you can take the Bavarian roar with you wherever you go. And if you're worried about losing the file, don't worry - it's stored on the blockchain, so it's virtually impossible to lose. So if you've ever wanted to own a piece of BMW history, now's your chance. The sound of BMW engines is now available as an NFT.

Carrefour x Sandbox

The giant of retail industry Carrefour recently has integrated with one of the largest blockchain marketplaces - Sandbox. On 7th of May 2022 Carrefour released first 7 of 15 NFBees on Sandbox marketplace. NFBees, by the way, is a collection dedicated to saving bees. This is extreamly important issue nowadays and this collection is not only a good marketing move but very ethical decision from both parties. All the proceeds raised by selling these NFBees will go directly to the Fondation de France’s BeeFund, dedicated to saving our bees. The price for NFBees starts from 15 EUR.

The move is a bid to tap into the growing popularity of NFTs and the gaming industry. Carrefour joins a growing list of major retailers who are experimenting with blockchain technology. However, the move is not without its risks. NFTs are still a relatively new and unproven technology, and there are concerns about their environmental impact. For Carrefour, the hope is that the partnership will help to drive foot traffic to its stores and boost sales. Whether the gamble pays off remains to be seen.

Coachella x FTX

The most popular music festival in the USA - Coachella - have partnered up with one of the leading cryptocurrency exchanges - FTX. On their official website you can find FTX-branded NFTs that are available for purchase with various cryptocurrencies, including BTC, ETH, and USDT. The collection includes 8 different items, such as holographic tickets and laminates, that will give you a VIP experience at this year's festival.

FTX's NFTs will be exclusive to Coachella goers, adding an element of FOMO to an already exclusive event. The NFTs will be integrated with the FTX app, allowing users to unlock a variety of perks and discounts. For example, users will be able to use their NFTs to purchase tickets at a discounted rate, or receive exclusive access to certain areas of the festival. The partnership is a natural fit for both brands, and it will be interesting to see how it unfolds in the coming months.

Coca-Cola x VeVe

Coca-Cola and VeVe are teaming up to bring you the ultimate refreshment experience. The two brands have come together to create an exclusive line of Coca-Cola x VeVe nft-integrated products. This innovative new line of products includes a special edition Coca-Cola can that has been designed to be used as a VeVe NFT wallet. The can features a QR code that can be scanned to access your VeVe NFTs. In addition, the can comes with a special edition Coca-Cola x VeVe NFT badge that can be displayed on your profile. The badge will show your support for the Coca-Cola x VeVe partnership and will give you access to exclusive content and offers. So what are you waiting for? Refresh your life with Coca-Cola x VeVe today!

Gamestop x Immutable

Gamestop might be the biggest thing in games right now, but it's not the only name in the game. Immutable, the company behind Gods Unchained, today announced a partnership with Gamestop that will see its NFTs made available in Gamestop stores. This is big news for both companies, and for the gaming industry as a whole. For Immutable, it's a chance to get its NFTs into the hands of more gamers, and to show off the potential of its technology. For Gamestop, it's an opportunity to tap into a new and growing market. It's also a sign that Gamestop is serious about expanding its business beyond traditional console and PC games. This partnership is just the latest example of how NFTs are starting to transform the gaming industry, and it's sure to be one of the most talked-about things in gaming this year.

Gucci x Sandbox

Gucci - one of the world's most iconic luxury brands - has partnered with Sandbox to create a series of NFTs. These NFTs are available for purchase on the Sandbox marketplace and can be traded or sold on the secondary market.

As part of the deal, Gucci will create a series of exclusive virtual items that can be purchased using SAND, the native token of the Sandbox ecosystem. The move is a major coup for the young platform, which is seeking to position itself as the premier destination for fashion-themed NFTs. It also represents a significant shift in strategy for Gucci, which has traditionally been reluctant to embrace digital platforms. However, with the growing popularity of NFTs, it appears that the storied fashion house is finally ready to enter the digital age. Only time will tell whether this partnership will be a success, but it is certainly an intriguing development in the ever-evolving world of NFTs.


McDonald's McRib is back... sort of. The fast food giant is now selling a "non-fungible token" version of the sandwich, which is essentially a digital file that can be bought and sold like art or cryptocurrency. The NFT McRib will be available for purchase on the OpenSea, and each one is unique (just like the real thing!). So far, there have been no reports of customers actually receiving their sandwiches, but that's probably because they're not really sandwiches at all. In fact, they're not even food. But that doesn't mean they're not valuable. Some NFTs have sold for millions of dollars, and the McRib NFT is sure to fetch a pretty penny. So if you're looking to get your hands on one of these coveted tokens, you'll have to act fast. They're sure to sell out quickly... just like the real thing.

NBA x Dapper Labs

The NBA and Dapper Labs have announced a new partnership that will see the integration of non-fungible tokens (NFTs) into the popular basketball video game, NBA Top Shot. The two companies will work together to create new ways for fans to collect and trade digital collectibles, including in-game highlights and player moments. The partnership is a natural fit, as Dapper Labs is already the creator of the world's most popular NFT-based game, CryptoKitties. NBA Top Shot boasts a community of over two million passionate basketball fans, and with Dapper Labs' technology, they will now be able to own a piece of their favourite sport. This is just the latest example of the growing trend of NFTs being used to enhance the gaming experience, and it is sure to be hugely popular with fans of both the NBA and crypto collectibles.

Reebok x A$AP NAST

Reebok has teamed up with A$AP Rocky and his label, A$AP Worldwide, to release a new line of sneakers that will be available exclusively as non-fungible tokens (NFTs). The line, which is called the Reebok x A$AP Rocky NFT Collection, will include three different styles of sneaker, each of which will be available in a limited edition of 100 pairs. The sneakers will be sold via an auction platform, with the proceeds going to charity. The collection is the latest in a series of partnerships between Reebok and artists, designers, and musicians who have used the brand to create unique and limited-edition products.


As you can see, there are a wide variety of companies that are already using nft technology. And this is just the beginning. With the increasing popularity of nfts, we can expect to see even more companies jumping on the bandwagon in the near future. So if you're looking to get involved in NFT marketing, now is the time to do it.

Andrew Strassmore

Chief Marketing Officer

Visits: 75

Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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