How To Write a Killing Whitepaper In Just a Few Hours
It is common for crypto projects to present a poorly written whitepaper these days. Maybe because they don’t know its importance to their project’s success, or they do but decided just to churn some words together without any proper research? In most cases, this could be an issue with the writer of such whitepapers, the project’s team, or both.
Some projects are oblivious that not all writers can write a good whitepaper. They still go ahead to hire them without any proper evaluation. However, you must give your whitepaper writer enough details to prevent poor delivery.
While it is crucial for you — as a writer — to exhibit a good understanding of blockchain technology, it is unnecessary to show you understand your client’s project when you don’t understand. Don’t be shy to ask questions; it’s all about quality delivery!
Let’s dive deep into how to create a killing whitepaper within a short time.
First, Understand What A Good Whitepaper Is
A good whitepaper is a document that explains the problem(s) a project wants to solve, their solution, approach, and a detailed description of their product (if any) and how users can navigate through it.
It is a valuable marketing tool for a crypto project to source funds and should be taken advantage of. It should, therefore, be prepared so that potential investors can quickly assess the prospects and benefits of that project.
A poorly written whitepaper might give potential investors an impression that the project is a scam or even present the idea of the project as not feasible. Nevertheless, not all whitepapers are targeted at investors. Some are for passing vital information to an audience; the Bitcoin Whitepaper, published by Satoshi Nakamoto in 2008, was used for this purpose and has since been the tradition in the crypto space.
Irrespective of the purpose of a whitepaper, it should be well written. The tone and style of writing are similar to that of an academic or journal article. Although it is a marketing tool, it should be educational rather than promotional.
However, a good crypto whitepaper should include but not be limited to the following components in no particular order.
- Table of contents
- Product description and its relevance
- Team Information
- The roadmap
Take These Steps To Write A Compelling Whitepaper
Below are steps to follow to write a compelling whitepaper — Both projects and whitepaper writers should note them.
Determine The Target Audience
Before writing, it is necessary to identify who the target readers are as it gives clarity on how to approach them. It even helps to build a persona around them, which aids the writing process. Determine if they are ordinary people, pro investors, developers, business executives, or a combination of two or more.
If the focus is on technical gurus like developers and cryptographic experts, the use of jargon is allowed. Using such lingos in a whitepaper targeted at non-technical readers could be an issue because they won’t understand it.
Although it is easy to target a single audience when writing a crypto whitepaper, a combination of readers — especially investors and ordinary readers — are usually targeted simultaneously. The whitepaper can be translated into several languages if targeted at international readers who do not understand the original language.
Identify The Project’s Goal
Why would you create a whitepaper without any purpose in mind? Is it for creating awareness about your project or selling it? Or for funds raising? As a project, you should know the essence of creating a whitepaper and ensure to inform your writer.
Most whitepapers are written to inform or create awareness about a project. Examples of such a whitepaper are the Bitcoin and Lightning Network Whitepapers.
On the other hand, if you are writing to sell a product or service, avoid being too salesy. Nevertheless, the whitepaper should highlight your audiences' problems or pains and how you intend to solve them. It should also describe your product, its features, and how it could help them.
For blockchain-based projects, funds raising seems to be their goal. And this usually comes in the form of private and public presales to develop their project. If this is your goal, you should understand that many projects are fighting for a top spot on investors' lists. Therefore, you create an excellent whitepaper worthy of their consideration.
For this purpose, ensure you give enough details on what you're working on. Your tokenomics should also be well designed and pass the necessary information to investors.
Choose An Experienced Writer
How you present your idea to potential readers is very important. And as said earlier, ensure to find a writer good at creating compelling whitepapers if you're not one. Ask for their experience and take time to go through their previous work.
Experienced writers usually charge a reasonable amount to work for you. If they are worth it, you could negotiate and reach an agreement with them. Don't be reluctant to invest in your whitepaper. You could even tell the writer how you want your whitepaper to be structured based on your research.
After deciding on who to write the whitepaper, provide them with essential resources that could aid the process of writing. Give them the liberty to ask additional questions about your project. You could as well invite the writer to meetings with your technical team where they hear things themselves.
If your discussion is confidential, you might move it to a private meeting session where the invitee is exempted.
Structuring The Whitepaper
Knowing how to structure a whitepaper is essential, even if you haven't written one before. You could take some time to study the structures of already published whitepapers. You don't necessarily have to copy the exact arrangements; that's where to exhibit your creativity as a good writer you are!
However, you can use any of the highlighted copywriting approaches below.
Before – After – Bridge (BAB)
This is probably the most suitable approach when the whitepaper proposes a novel solution to a problem. The essence is to make the solution appealing to your target audience, eventually prompting them to take action.
The Before — is the introductory section of your whitepaper, describing the current situation of your target audience. In this section, you should be as detailed as possible and establish a gap to fit in your solution.
The After — You create an ideal world with your solution in this section. Your audience is left to think about it and apply it to their world.
The Bridge — is the final section where you state how feasible your solution is in the new world you create. You demonstrate how the solution is designed, its protocol, and how the project will implement it. Here is you presenting the project's solution as a bridge between the two worlds.
The Bancor whitepaper uses this approach, and you could check it out.
Problem – Agitate – Solve (PAS)
This is the most commonly used format for blockchain whitepapers. It is beneficial for marketing purposes as it leverages human psychology. It makes readers rationalize the solution to the problem described in the whitepaper, especially when done well.
This approach requires you to identify your audience’s pain, agitate it, and present a viable solution to it.
Identify a problem — this is the introductory section of the whitepaper where you highlight or give an overview of the problem you want to solve.
Agitate the problem — As it implies, you should present the worst-case scenario to the readers, so they tend to be at risk. You can give examples, show statistics, graphs, et cetera on how things could get worse soon if the project’s solution is not quickly implemented.
Solve the problem — In this section, you give your readers hope and show them how your solution could help prevent the worst from happening. You must play the hero here and ensure the solution is well presented and far away from ambiguity.
Feature — Advantage — Benefits (FAB)
Another way you can use to create a compelling whitepaper for your client is the FAB method. It is a solution-focused form of writing suitable for addressing the most obvious issue to your audience.
Features — This is the whitepaper's first section describing features associated with the project’s solution. For example, suppose a novel blockchain is to be introduced. In that case, you will answer questions on what consensus mechanism it operates on, its network architecture, and how the wallet is designed to work.
Advantages — Here, you should be able to tell your target audience what leverage your solution has in the existing market. Describe how the project intends to scale and leverage each team member's strength in this section.
Benefits — You need to take advantage of this section. This is your chance to shine! Nevertheless, outline how your potential users’ lives will be easier using the novel blockchain; fast transaction speed at zero cost. Whatever it is, describe it.
Blockchain projects need to understand that whitepaper is one of their essential marketing tools and should be treated as such. You don't just write something crappy and expect real investors to take a look at it. Therefore, you should get someone good to do this for you.
As a good writer, knowing how to structure a whitepaper — after getting all the necessary details you need about the project — is essential. Even if you don't know how to structure a white paper, the approaches highlighted in this write-up will give you a head start. And in just a matter of hours, you can create a killing whitepaper.
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