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How to Make Your NFT Popular in 2022? – NFT Promotion Guide

31.03.2022
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The NFT market boomed in 2021, showing investors and crypto enthusiasts a brand new way to capitalize on digital assets.

Non-fungible tokens expanded the borders of the crypto world – such assets have invited artists, celebrities, and their huge fan armies. Millions of new participants who’ve never been interested in blockchain and digital currencies made their first steps into the industry.

The Continuous Growth of the NFT Market

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According to Markets Insider, the NFT market reached $250 million in 2020 while the next year experienced a huge value jump – at the end of 2021 the market had been worth $10+ billion by the CoinMarketCap statistics. The most expensive non-fungible token (The Merge) brought its previous owner $91.8 million.

The industry welcomes crowds of new community members. Porsche, Gucci, Lionel Messi, NBA, and other world-known names and brands prefer to find themselves among the progressive celebrities and companies. As for buyers, they set diverse goals – someone purchases a non-fungible token to support their favorite artists/players, others expect to capitalize on the future price growth.

The industry welcomes crowds of new community members. Porsche, Gucci, Lionel Messi, NBA, and other world-known names and brands prefer to find themselves among the progressive celebrities and companies. As for buyers, they set diverse goals – someone purchases a non-fungible token to support their favorite artists/players, others expect to capitalize on the future price growth.

As of today, the estimated weekly value of the NFT market equals $314,745,545.63; this is why the industry has a nigh-on magnetic attraction.

That is a rather straightforward process to create a new non-fungible token. Art objects, videos, and even tweets are sold on NFT platforms; meanwhile, the question came up – how to promote your newly-created NFT?

Ways of NFT Promotion: Benefits and Efficiency

Marketing is among the crucial factors to make your non-fungible token of much demand among the community. Promotion ways are roughly broken down into free and paid ones. We have already discussed options to promote DAOs. Let’s dive into the NFT marketing tips.

Free NFT marketing options

Social networks:

The industry of digital currencies and NFTs is still associated with scams and frauds; this is why the very first step lies in gaining your audience’s trust. First and foremost, create profiles on Instagram, Facebook, Linkedin, etc. to disclose your personality to the community. Buyers want to know an author better. Add posts related to your crypto experience, art experience, and some exciting facts. Aside from the NFT information, use your accounts to share ideas with your subscribers. Success depends much on trust.

Discord and Twitter:
Twitter NFT Promotion

Facebook, Instagram, and other herein mentioned social networks are mainly claimed to share your information and experience with subscribers. As for Discord/Twitter, those platforms are used for interaction with future buyers. Be ready to answer tons of questions to persuade the community your NFTs are worth purchasing.

Telegram channels:
NFT Telegram Promotion

Telegram gears crypto enthusiasts and their followers together. There are two possible ways: either to create your own channel for NFT promotion or use top-rated channels to add your ad posts there. If to pave the second path, an eye-catching teaser is a must.

NFT Calendars:
NFT Calendar Promotion

NFT Calendar is a platform that collects information about ongoing NFT drops from multiple marketplaces; this is why such a platform is of much demand among buyers. Most calendars (even top-rated ones) empower creators to list their NFT drops for free. The following fields are required to be filed while adding a new drop:

  • Event title
  • Event description
  • Cover image (don’t forget about an eye-catching teaser)
  • Event date
  • Event details
  • Marketplace
  • Categories
  • Event links (add your accounts there)

As of 2022, the ranking of the most effective NFT calendars includes: NFTCalendar.io, NFT Lately, NFT Evening, NFTdropscalendar.com.

Interaction with marketplaces:
NFT Marketplace Promotion

NFT creators may discuss their participation in featured drops. What does it mean? Some marketplaces (KnownOrigin, MakersPlace, Nifty Gateway) create pages with featured drops with the description, teaser, and countdown. Furthermore, future drops may appear on a marketplace’s accounts in social networks. Some marketplaces send weekly newsletters to their subscribers. Be persuasive enough to find your NFT in those newsletters.

Threads on Reddit/Quora/Bitcointalk:
Promote NFT on Reddit

Are you going to make the world acquainted with your NFTs? Reddit, Quora, Bitcointalk, and other platforms are exceptionally helpful. Start a thread first to make the community interested in a topic. Use another account to tell others about your non-fungible tokens and give links as if on behalf of other people.

Promotion on data authorities:
NFT Listing Promotion

Coinmarketcap, Cryptorank, and other data authorities contain the information about ongoing drops. NFT creators may submit a request to join the list. For instance, find out the required form and fill it in to find your NFTs among the Coinmarketcap list. Note that Coinmarketcap charges no fees for listing.

Paid NFT marketing options

Cooperation with influencers:
Promote NFT with Influencers

Influencers are experienced community members who affect followers’ minds. Their recommendations and opinions are easily transformed into the ultimate truth; this is why NFT creators are eager to strike up a ‘paid friendship’ with some influencers.

Contextual Advertising
Google ads NFT promotion

Don't forget about paid ads in Google, Yahoo, Bing, DuckDuckGo and other search engines.As NFT is a hot topic nowadays there are huge volumes of NFT related search inquiries. For instance, the "buy NFT" search request is used more than 90,000 time per month and there are tons of such related keywords with lower traffic and competition, that will allow you to take your part of the pie

Interaction with themed media:

Articles published in themed media attract thousands of potential buyers; this is why a PR review on your NFTs is always a good idea. Meanwhile, there are some BUTs. Take your target audience into account (geography, interests, age distribution, gender) to find the best media for promotion. Aside from a PR article, other marketing forms are possible (interview, blog posts, etc.).

Collaborations:
NFT Collab Promotion

The NFT market is still something new for many celebrities, and some artists, sportsmen, fashion brands are looking for an experienced guide to discover this enhancing world. Offer an idea they wouldn’t be able to reject. When you cannot capitalize on collaboration, do it for free. Get reputation instead of money.

How to promote NFT effectively? Combine paid and free methods to meet your expectations. Free options are a must; this is why begin with calendars, social networks, and marketplaces. As for paid methods, use your funds wisely.

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