How to Engage Forex Leads? — Top 5 Forex Marketing Instruments

Andrew Strassmore
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Updated: 17.01.2023

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Forex lead generation is a complex process which requires a solid marketing budget and effective marketing strategy. Forex market tends to be very competitive and difficult for any kind of promotion due to strict regulation and plenty of advertising restrictions. Anyway, there are still many ways to market your forex business online. In this article we are going to cover some of the most popular and effective marketing instruments. Here we go:

Contextual advertising

Contextual advertising allows you to show your ads in the search engine results. You can promote your brand in Google, Yahoo, Bing, Baidu, and other platforms. In order to start an advertising it’s neccessary to gather a semantic core, cause your ads are show by the particular keyword you set up in the system. It’s one of the most effective makreting instruments as you can work with the warm and really wide aduience. For exmaple, the volume of keyword “Best forex broker” in above than 22 000 search inquiries per month. In most cases B2C semantic core contains at least a few thousands of keywords, so your reach can be extreamly wide.


Search Engine Optimization is one of the hardest yet effective ways of forex marketing promotion. SEO can brind you a lot of stable traffic as well as leads in the long term perspective, however it requires constant website opimization for several month. Many agencies says that SEO is cheap, but in fact it includes technical, content and PR costs, so it is rather expensive. Nevertheless, what does SEO consist of? It contains next aspects:

  • Competitors research
  • Semantic core formation
  • Metatags optimization
  • Internal linking
  • Content generation
  • Linkbuilding
  • Brand mentions building


Performance marketing and SEO withour any doubt are fundamental elements of every makreting strategy, but don’t forget about brand building. Your Brand image is how your targer audinece see you. So it wouldn’t hurt to make some collaborations with industry leadning media and key players. Here are the possible ways of cooperation:

  • Banner advertising
  • Joint webinars
  • Rankings
  • Awards
  • Press releases
  • Interviews
  • Expo
  • Partner marketing

Social Media

Paid advertising in social media can extreamly expand your reach. Think about placing your ads in YouTube, Facebook, Instagram, TikTok, Twitter or blogpost promotion in Telegramm, Reddit and industry forums. Note that social media development and video advertising here also empower your brand awareness.

CPA networks

And last but not least - work with CPA platforms. Such platforms as Cointraffic, Coinzilla and others can boost your exposure. Launch your banner and native ads all over the industry website with your targeting setting or distribute you press releases among the best publishers. What do you have to do before the start?

  • Define your targeting audience
  • Make creatives
  • Upload them to the system
  • Deposit marketing budget
  • Set up tracking params and analytics


So to summarize, all this instruments can strongly boost your forex marketing strategy and help you to generate more leads. However, note that it's better to use all of them as a part of complex marketing strategy. One marketing instruments will not give the result you expect. Build a strong marketing strategy and use all methods in combination. Wish you good luck!

Andrew Strassmore

Chief Marketing Officer

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Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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