How To Advertise Crypto in Google Ads?

Samuel Monse

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Updated: 06.11.2022

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If you're planning on advertising your crypto project on Google Ads, you may be feeling a little bit anxious about the moderation process. After all, Google has a reputation for being pretty strict when it comes to cryptocurrency-related advertising. However, there are some methods you can use to increase your chances of getting your ad approved. In this article, we will give you some tips on passing Google Ads moderation, but before that let's start from the basics.

What types of campaigns does Google Ads support?

Google Ads offers a variety of campaign types to support any advertising goals you may have. Whether you're looking to increase brand awareness, drive website traffic, or generate leads, we have a campaign type that's right for you. For brand awareness campaigns, we recommend using display ads. These ads are eye-catching and can be placed on websites across the web, ensuring that your target audience will see them. If you're looking to generate website traffic, search ads are the way to go. These ads appear at the top of the search results page when people are searching for terms related to your products or services. And finally, if you want to generate leads, you can use video ads or Gmail ads. Video ads appear on YouTube and across millions of websites on the web. Gmail ads are placed directly in users' inboxes, ensuring that your message will be seen by your target audience. So whatever your advertising goals may be, Google Ads has a campaign type that's right for you.

What are the requirements for crypto-related ads?

In order to run crypto-related ads on Google Ads, you'll need to meet a few requirements. First, you'll need to be registered with a government-issued ID. This can be a passport, driver's license, or national ID card. Next, you'll need to have a landing page that meets our quality requirements. This landing page must provide accurate and up-to-date information about your crypto project. Finally, you'll need to submit a declaration form that attests to your compliance with all applicable laws and regulations. Once you've met these requirements, you'll be able to submit your crypto ad for review.

What are some tips for passing Google Ads moderation?

There are a few things you can do to increase your chances of passing Google Ads moderation. First, make sure your ad copy is clear and concise. Avoid using crypto-related terms, buzzwords, or technical jargon that could confuse the moderators. Try to find synonyms for cryptocurrency keywords. For instance, for "Cryptocurrency exchange" you can change it to "Digital asset exchange" and this might really work. You may say: "Wait, but in this case, my ad quality will be poor". Yes, unfortunately, the quality will be lower due to the lower relevance of the ad to the targeted keywords.

Second, try to remove all sensitive keywords from your landing page. Google Ads moderations bot reviewing both ads and your landing page. If you have sensitive crypto-related terms it may trigger bot to reject your ads.

Finally, don't be afraid to appeal if your ad is rejected. If you have a well-reasoned argument for why your ad should be allowed, there's a good chance the moderators will reconsider their decision.

By following these tips, you can give yourself a better chance of getting your crypto project advertising onto Google. However, if these actions will not help you, there are a few other methods that may help you.

New simple landing page

If all the activities mentioned above do not help, you can try to create a new simple landing page. Keep in mind, that you should also fulfill all the previous requirements as well. This method looks like a legit kind of doorway that will forward users to the main content. You may also worry that this will cut your conversion rate, however, we've tested this option many times and can tell you that it does not cut a lot.


Cloaking refers to the practice of showing different content to users than what is shown to Google's crawlers. This can be done by serving a different version of the page to users based on their IP address or by using a user-agent detection script. While cloaking can be an effective way of getting around Google's moderation, it is also considered a black hat SEO tactic and can result in your account being suspended. So, if you're considering using cloaking to get your ads approved, be sure to weigh the risks and benefits carefully before taking the plunge. Actually, we do not recommend using this option as it may be the reason for your account block. Nevertheless, you should know about this method to avoid it and keep in mind that it may cause even worse consequences.

Create new account

Sometimes, setting up a new account can save the day. We cannot tell you how exactly this method works but after several successful cases we strongly believe that it may help. The thing is that usually, every account has its own reputation. So, there is a chance that if you have been banned from Google Ads before, your new account will have a better reputation. As a result, it will be much easier to get approved.

Use these methods and tips wisely to increase your chances of getting approved by Google Ads moderation.


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