Link Building in Crypto – Step-by-Step Guide

Andrew Strassmore
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Updated: 06.11.2022

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A crypto link building project is a complex SEO initiative that requires careful planning and execution. In this article, we'll walk you through the steps necessary to successfully complete a crypto link building project.

First, you'll need to research the crypto landscape and identify opportunities for link building. Next, you'll need to develop a strategy for reaching out to crypto influencers and publishers. Finally, you'll need to track your progress and ensure that your links are helping your crypto project to reach its goals.

Crypto projects face unique challenges when it comes to link building. In order to be successful, crypto marketers need to be creative and resourceful. With a little bit of effort, however, any crypto project can build a strong arsenal of backlinks.

When it comes to link building, crypto projects have a few advantages. First, the crypto community is relatively small and tight-knit. This means that it's easier to get in touch with influencers and publishers. Second, crypto projects are often newsworthy, which gives them an edge when pitching stories to media outlets. Finally, many crypto projects are built on open-source platforms, which makes it easy for others to link to their code or documentation.

Despite these advantages, however, link building for crypto projects can still be quite challenging. The trick is to find creative ways to get your project in front of new audiences. Here are a few ideas:

1. Guest Posts for Other Crypto Blogs

Looking to get your crypto project noticed? One of the best ways to do that is by writing guest posts for other crypto blogs and publications. Not only will this help you reach a wider audience, but it can also significantly improve your crypto link building and SEO efforts.

Of course, not just any guest post will do. You'll need to make sure that your post is well-written, informative, and relevant to the site's audience. But if you can nail all of that, writing guest posts can be a great way to get your crypto project the attention it deserves.

2. Crypto Influencers and other Collaborations

If you're looking to score some crypto link love, your best bet is to reach out to influencers in your space and see if they're interested in collaborating on a project or blog post. By teaming up with an influencer, you can tap into their audience and get your crypto project or website in front of a whole new set of potential customers or users. And, since crypto link building is all about forging relationships, what better way to forge a relationship than by collaborating on a project? So, if you're serious about crypto SEO, don't be afraid to reach out and ask for a little help from your friends. Who knows, you might just end up with a crypto collaboration that takes your project to the next level.

3. Create Helpful Crypto Tutorials or Guides

If you're looking to build links in the crypto world, one of the best things you can do is create helpful resources that others will want to link to. This could be anything from crypto tutorials and guides to more general information about the crypto world. By producing high-quality content that is valuable to others in the crypto community, you'll naturally start to attract links from other crypto-related websites. And as we all know, links are essential for building a successful crypto website. So if you're looking to get ahead in the crypto world, start creating some helpful resources that others will want to link to!

4. Community Forums Related to Your Crypto Project

There are a number of crypto forums out there, so take some time to find one that fits your interests and expertise. Once you've found a forum that you're comfortable with, start participating in discussions and offering helpful advice and insights. Often you can leave a do-follow link to your project on the forum for free.

5. Use Social Media and Other Online Platforms

As any crypto enthusiast knows, social media is a great way to stay up-to-date on the latest news and updates from your favorite projects. But it's not just a great way to stay informed - it's also a great way to build up your project's visibility and reach.

When you share news and updates about your project on social media and other online platforms, you're essentially doing crypto link building.

By taking advantage of these opportunities, you can give your crypto project the exposure it needs to succeed.

Do-follow Links for Crypto Projects

In order for your crypto business to rank highly in search engine results, you need to focus on building do-follow links.

Do-follow links are an important ranking factor for all websites, but they're especially important for crypto businesses. That's because most crypto projects are built on open-source platforms like Ethereum, which means they're not controlled by any single entity. This decentralization is one of the key advantages of the blockchain, but it also makes it difficult for search engines to know who to trust. By building do-follow links, you're telling search engines that your website is a reliable source of information about the blockchain. As a result, you'll see a boost in your search engine rankings and organic traffic.

Make sure that your link has no “no-follow” tag

So if you want your crypto business to succeed, don't forget about link building! Focus on getting high-quality do-follow links from authoritative websites, and you'll see a big difference in your traffic levels.

Of course, crypto link building is just one part of a successful SEO for blockchain project strategy. But it's an important part, and one that shouldn't be overlooked. So make sure to include it in your overall marketing plan - you'll be glad you did.

Andrew Strassmore

Chief Marketing Officer

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Marketing addicted and blockchain inspired. Writing about marketing and cryptocurrency since 2017.

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